Market analysis is essential for buyers, sellers, and investors. Here's how to do it.\n\n## Why Market Analysis Matters\n\n- Helps buyers decide when to buy\n- Helps sellers price their home\n- Helps investors find good markets\n- Shows market trends (buyer/seller market)\n\n## Key Metrics to Track\n\n### 1. Median Home Price\n- What: Median price of sold homes\n- Why: Shows overall price level\n- Where: MLS, Zillow, Redfin\n\n### 2. Months of Inventory\n- What: Total listings / monthly sales\n- Why: Shows supply vs demand\n- Buyer's market: >6 months\n- Seller's market: <4 months\n- Balanced: 4-6 months\n\n### 3. Days on Market (DOM)\n- What: Average days from listing to sale\n- Why: Shows how fast homes sell\n- Hot market: <30 days\n- Slow market: >90 days\n\n### 4. Price per Square Foot\n- What: Price / square footage\n- Why: Allows comparison across properties\n- Use: Compare neighborhoods\n\n### 5. List-to-Sale Ratio\n- What: Sale price / list price\n- Why: Shows negotiation dynamics\n- Seller's market: 98-103%\n- Buyer's market: 92-97%\n\n## Free Market Analysis Tools\n\n1. Zillow Research (free)\n2. Redfin Data Center (free)\n3. Realtor.com Market Trends (free)\n4. Freddie Mac PMMS (free, mortgage rates)\n5. LeadHunting AI Market Analysis (free)\n\n## How to Analyze a Market\n\n### Step 1: Pull Data\n- Median price (last 12 months)\n- Inventory (current)\n- DOM (last 30 days)\n- Price trend (1-year chart)\n\n### Step 2: Compare\n- Price vs last year (+/- %)\n- Inventory vs last year (+/- %)\n- DOM vs last year (+/- days)\n\n### Step 3: Determine Market Type\n- Price rising + low inventory + low DOM = Seller's market\n- Price falling + high inventory + high DOM = Buyer's market\n- Stable across all = Balanced market\n\n### Step 4: Make Recommendations\n- Seller's market: 'Great time to sell, prices are rising'\n- Buyer's market: 'Great time to buy, more inventory'\n- Balanced: 'Good time for both buyers and sellers'\n\n## Market Analysis Template\n\n

\nMarket: [City, State]\nDate: [Date]\n\nMedian Price: $XXX,XXX (+/- X% YoY)\nMonths of Inventory: X.X (buyer's/seller's/balanced)\nAvg Days on Market: XX days (+/- X days YoY)\nPrice per SqFt: $XXX\nList-to-Sale Ratio: XX%\n\nMarket Type: [Buyer's/Seller's/Balanced]\nRecommendation: [Advice for buyer/seller]\n

\n\n## Conclusion\n\nMarket analysis takes 30 minutes per city. Use free tools (Zillow, Redfin, LeadHunting AI) and track monthly trends. This data helps you advise clients and build trust.