Real Estate Script Library: 50 Scripts for Every Situation

Scripts help you sound natural and confident. Here are 50 for every situation.\n\n## Cold Call Scripts (10)\n\n### 1. Sphere of Influence\n'Hi [Name], it's [Your Name]. Hope you're doing well! I'm reaching out to let you know I'm never too busy for your referrals. Do you know anyone looking to buy, sell, or invest in real estate?'\n\n### 2. Door Knocking\n'Hi, I'm [Your Name] with [Brokerage]. I'm your neighborhood specialist. I recently sold a home nearby for [price]. Have you thought about what your home might be worth?'\n\n### 3. FSBO\n'Hi, I saw your home listed for sale. It looks great! Most FSBO sellers I talk to are overwhelmed by showings and paperwork. Would you be open to learning how I can help while still getting you top dollar?'\n\n### 4. Expired Listing\n'Hi [Name], I noticed your home was on the market but didn't sell. I'm sorry it didn't work out. Mind if I ask what you think went wrong? I'd love to share what I do differently.'\n\n### 5. Past Client Check-in\n'Hi [Name], it's [Your Name]. Just checking in — how's the new home? By the way, I'm never too busy for your referrals. Know anyone moving?'\n\n### 6. Rent vs Buy\n'Hi [Name], with rents rising [X]% in [city], many renters are switching to buying. Monthly payments can actually be less than rent. Want to see if buying makes sense for you?'\n\n### 7. Just Sold\n'Hi [Name], I just sold [address] for [price] in [days] days! I thought of you because you mentioned [neighborhood]. If you're considering selling, now's a great time.'\n\n### 8. Market Update\n'Hi [Name], quick market update: prices in [city] are up [X]% from last year. Inventory is [low/high]. If you've been thinking about selling, this could be the perfect time.'\n\n### 9. Open House Invite\n'Hi [Name], I'm hosting an open house at [address] this Saturday 1-3pm. It has [feature] you mentioned wanting. Can you make it?'\n\n### 10. Referral Request\n'Hi [Name], I'm expanding my business and looking for 5 more clients this quarter. If you know anyone buying, selling, or investing in real estate, I'd be honored to help them.'\n\n## Listing Presentation Scripts (10)\n\n### 11. Opening\n'Thank you for inviting me to your home. I've prepared a comprehensive marketing plan specific to your property. Let me walk you through how I'll get you the best price in the shortest time.'\n\n### 12. Pricing Strategy\n'Based on [3 comparable properties] that sold in the last [90 days], I recommend listing at [price]. Here's why: [explain strategy]. We can also discuss pricing strategies for multiple offer situations.'\n\n### 13. Marketing Plan\n'Here's my 30-day marketing plan: professional photography, virtual tour, MLS, [4] social media platforms, [2] open houses, email blast to [500+ buyers], and targeted Facebook ads.'\n\n### 14. Close\n'Based on what we've discussed, would you like me to handle the sale of your home? I'll need [documents] to get started, and we can list by [date].'\n\n## Buyer Scripts (10)\n\n### 15. Initial Consultation\n'Tell me about your dream home. What's most important to you — location, size, price, or features? Let's create your must-have and nice-to-have lists.'\n\n### 16. Pre-Approval\n'Before we start touring, let's get you pre-approved. I work with 3 great lenders who offer [rates]. This gives us negotiating power when we find the right home.'\n\n### 17. Showing Feedback\n'What did you think? Did this home meet your needs? What would you change? Should I look for similar properties or adjust the search criteria?'\n\n### 18. Making an Offer\n'This home is getting [X] interest. I recommend offering [price] with [terms]. We can include [contingencies] to protect you. Should I draft the offer?'\n\n### 19. Inspection\n'The inspection found [issues]. We have 3 options: 1) Ask seller to fix, 2) Request price reduction, 3) Walk away. Based on [analysis], I recommend [option].'\n\n### 20. Closing\n'Congratulations! You're officially a homeowner. Here's what to expect on closing day: [explain process]. Do you have any questions?'\n\n## Objection Handling Scripts (10)\n\n### 21. 'We're not ready'\n'Totally understand. What would need to happen for you to feel ready? Sometimes starting early — even 6 months out — helps you be prepared.'\n\n### 22. 'It's too expensive'\n'Let me show you comparable sales. The value includes [features, location, schools]. We can also explore financing options that lower your monthly payment.'\n\n### 23. 'We already have an agent'\n'Great! If anything changes, I'm here. Feel free to use my free tools — calculator, market reports, buyer guide.'\n\n### 24. 'We'll wait for rates to drop'\n'I understand. But home prices may rise while you wait. Let's calculate the tradeoff: if prices rise 5% but rates drop 1%, which saves you more?'\n\n### 25. 'The market is bad'\n'Actually, [city] is [up/down] [X]% from last year. Let me show you the data. In [market condition], [specific strategy] works best.'\n\n## Negotiation Scripts (10)\n\n### 26. Counter Offer\n'The seller countered at [price]. Based on [comps, demand, days on market], I recommend [accept/counter/walk]. Here's my reasoning.'\n\n### 27. Multiple Offers\n'We have [X] offers on your home. Here's the breakdown: [list offers with terms]. I recommend [offer] because [reasons].'\n\n### 28. Repair Negotiation\n'The buyer requested [repairs] totaling [amount]. I recommend [accepting/partially/countering] because [reasoning].'\n\n## Follow-up Scripts (10)\n\n### 29. After Showing\n'Hi [Name], thanks for touring [address] today. Here are 3 similar listings I found. Want to schedule showings?'\n\n### 30. After Offer Rejected\n'The seller accepted another offer. I'm sorry, but this means we can move fast on the next one. Here are 5 similar homes that just hit the market.'\n\n### 31. After Closing (1 week)\n'Hi [Name], hope you're settling in! Just checking: did everything go smoothly? Any questions about the home?'\n\n### 32. After Closing (1 month)\n'Hi [Name], how's the new home? I wanted to share a market update — your home has already appreciated [X]% since you bought!'\n\n### 33. After Closing (6 months)\n'Hi [Name], it's been 6 months in your new home! Have you thought about any improvements? I can recommend trusted contractors.'\n\n### 34. Anniversary\n'Happy home anniversary, [Name]! It's been [X] years since you bought. Your home is now worth approximately [price] — up [X]% from purchase!'\n\n### 35. Referral Ask (after closing)\n'[Name], I'm so glad I could help you find your dream home. If you know anyone looking to buy or sell, I'd be honored to help them too.'\n\n## Special Situation Scripts (10)\n\n### 36. Divorce Sale\n'I understand this is a difficult time. I'll handle everything professionally and discreetly. Let's discuss timing and pricing strategy.'\n\n### 37. Estate Sale\n'I'm sorry for your loss. I can help you navigate the sale of [family member]'s home. Let me handle the details while you focus on family.'\n\n### 38. Relocation\n'I understand you're relocating. Let's create a timeline that works with your move date. I can also connect you with an agent in your new city.'\n\n### 39. Short Sale\n'A short sale requires lender approval and takes 2-6 months. I have experience with [X] successful short sales. Let me guide you through the process.'\n\n### 40. Investment Property\n'As an investment, this property offers [cap rate/cash-on-cash return]. Let me show you the numbers and comparable investment properties.'\n\n## Conclusion\n\nPrint these 50 scripts, practice them until they sound natural, and customize for your market. Scripts should sound like conversation, not a robot reading.