TikTok is the fastest-growing platform. Here's how agents can dominate it.\n\n## Why TikTok for Real Estate\n\n- 1B+ monthly active users\n- 60% under 30 (future buyers!)\n- #RealEstate has 12B+ views\n- Algorithm promotes NEW creators (unlike Instagram)\n- Organic reach is highest of any platform\n- Free to start and grow\n\n## TikTok Growth Strategy\n\n### Phase 1: Setup (Week 1)\n- Username: [YourName]Realtor\n- Profile photo: Professional headshot\n- Bio: 'Helping you buy/sell in [city] | [X] deals closed'\n- Link: Lead magnet or website\n- Switch to Business account (free)\n\n### Phase 2: Content Creation (Weeks 2-4)\n- Post 1-3 videos/day\n- 15-30 seconds optimal\n- Vertical format (9:16)\n- Use trending audio (check For You page)\n- Text overlay (80% watch without sound)\n\n### Phase 3: Growth (Months 2-3)\n- Analyze top-performing videos\n- Double down on what works\n- Engage with 50 accounts/day\n- Collaborate with other agents\n- Use relevant hashtags (3-5)\n\n### Phase 4: Scale (Months 4-6)\n- Post 3+ videos/day\n- Go Live weekly\n- Start a series (Neighborhood Tours)\n- Run TikTok Ads ($5/day)\n- Monetize through leads\n\n## 25 TikTok Content Ideas\n\n### Hooks (5)\n1. 'Don't buy a house until you see this'\n2. '3 things your agent won't tell you'\n3. 'I'm a realtor and this shocks me every time'\n4. 'POV: You're buying your first home'\n5. 'This home sold for $X over asking'\n\n### Property Tours (5)\n6. 60-second property walkthrough\n7. 'Rate this kitchen 1-10'\n8. Before/after renovation\n9. 'Guess the price' game\n10. Luxury home tour\n\n### Educational (5)\n11. 'How much down payment do you really need?'\n12. 'Credit score tips for buyers'\n13. 'Closing costs explained'\n14. 'FHA vs Conventional loans'\n15. 'How to win a bidding war'\n\n### Local Content (5)\n16. 'Best neighborhoods in [city]'\n17. 'What $X buys in [city]'\n18. '[City] market update'\n19. 'Cost of living in [city]'\n20. 'Moving to [city]? Watch this'\n\n### Behind the Scenes (5)\n21. 'Day in the life of a realtor'\n22. 'What happens at closing'\n23. 'How I prep a home for photos'\n24. 'Open house setup time-lapse'\n25. 'Client reaction on closing day'\n\n## TikTok Algorithm Tips\n\n### What the Algorithm Rewards\n1. Watch time — Keep videos short (15-30 sec)\n2. Completion rate — Get them to watch to the end\n3. Replays — Create content worth rewatching\n4. Shares — Make content shareable\n5. Comments — Ask questions in videos\n6. Follows — CTAs that convert\n\n### What Kills Reach\n1. Long intros (hook in first 3 seconds!)\n2. Watermarks from other apps\n3. Low-quality audio\n4. Boring first 3 seconds\n5. No text overlay\n6. Too many hashtags\n\n## Optimal Posting Schedule\n- Frequency: 1-3 videos/day\n- Best times: 6am, 10am, 3pm, 7pm, 10pm\n- Best days: Tuesday, Wednesday, Thursday\n- Consistency: Post every day for 30 days to trigger algorithm\n\n## TikTok Hashtag Strategy\n- Use 3-5 hashtags (not more!)\n- 1 broad: #realestate\n- 1 niche: #firsttimehomebuyer\n- 1 local: #[city]realestate\n- 1 trending: Check 'For You' page\n- 1 branded: #yourname\n\n## TikTok Growth Timeline\n\n### Month 1: Foundation\n- 30-90 videos posted\n- 100-500 followers\n- 200-1,000 avg views/video\n\n### Month 2-3: Growth\n- 60-180 videos posted\n- 1,000-5,000 followers\n- 1,000-5,000 avg views/video\n- 5-10 leads/month\n\n### Month 4-6: Scale\n- 120-360+ videos posted\n- 5,000-50,000 followers\n- 5,000-50,000 avg views/video\n- 10-30 leads/month\n- 1-3 viral videos (>100K views)\n\n## Equipment\n- Smartphone (iPhone 12+ or Samsung S21+)\n- Ring light ($30)\n- Tripod ($25)\n- Wireless mic ($40, DJI Mic Mini)\n- CapCut (free video editor)\n\n## ROI of TikTok\n\n### Before TikTok\n- 0 social media leads\n- GCI: $20,000/month\n\n### After 6 Months of TikTok\n- 10-30 leads/month from TikTok\n- 1-3 deals/month from TikTok leads\n- Additional GCI: $5,000-$15,000/month\n- Cost: $0 (free app + free tools)\n- ROI: Infinite\n\n## Conclusion\n\nTikTok is the #1 platform for organic reach. Post 1-3 videos/day, use trending audio, hook in first 3 seconds, and within 6 months you'll have 10,000+ followers and 10-30 leads/month. Cost: $0.